Eight months ago Oxfam began working to raise awareness of Ethiopians' efforts to gain control over their fine coffee brands. Today, Starbucks has honored its commitments to Ethiopian coffee farmers by becoming one of the first in the industry to join the innovative Ethiopian trademarking initiative.We covered this story last winter, looking at how Oxfam threw the weight of its powerful nonprofit brand behind the cause of poor Ethiopian coffee farmers. At stake were the Sidamo, Harrar, and Yirgacheffe varietals, thought to be among the best in the world. Policy Innovations raises its mug to this multistakeholder cooperation.
Wednesday, June 27, 2007
Posted by Evan O'Neil
CSRwire.com reports that Starbucks and Ethiopia recently signed a distribution, marketing, and licensing agreement that should help Ethiopian coffee farmers reap value from the intellectual property of their distinctive, deluxe coffees: